Part of our Illinois Commodity Conference agenda was a discussion on the research Illinois Corn has funded with Illinois Beef, Illinois Pork, Illinois Soybeans, and Illinois Farm Bureau. This is the research that provides a baseline for us, telling us where consumers are, what they think about farmers, and how we can best reconnect with them.
Knowing some of what we were learning from consumers in focus groups and statistical analysis, we sent our interns out to create this video.
This is what people really think about farmers. The sad fact is, they don't know much and what they do know is wrong. And they don't have to be from Chicago to have incorrect notions ... some of these consumers are living in the number one corn producing county in America!