I find it interesting that this is “breaking National news.”
Are there any readers that were under the assumption that food was just going to magically appear in your refrigerator? Did any of you think that world population was decreasing?
Of course farmers need to work smarter in order to grow safe, affordable, wholesome food for a world population that is growing exponentially. That’s why growing more with less is exactly what we’re doing.
"Maintaining adequate food production levels in light of increasing population, climate change impacts, increasing costs of energy, constraints on carbon, land degradation and the finite supply of productive soils is a major challenge," said Dr. Neil MacKenzie says in the article.
That’s why corn farmers are facing that challenge head on.
They’ve decreased the amount of land needed to produce one bushel of corn, the amount of soil lost per bushel of corn, the amount of energy used to produce one bushel of corn, and the emissions per bushel of corn.
The article also quotes Ms. Wensley, a former Australian ambassador for the environment, who said scientists have an important public advocacy role in the face of "growing disconnect between food production and consumption on our heavily and increasingly urbanized planet."
And I guess that statement is exactly why the fact that we need to grow more food with less is breaking National news. It’s not that farmers aren’t able to meet the challenge. It’s not that corn farmers aren’t ALREADY meeting the challenge. It’s that consumers don’t understand what actions corn farmers are taking and that we actually have a challenge in the first place.
That’s where you come in.
Have you connected with important ag media outlets to get good tidbits of information to share with your friends? Have you made an effort to connect your friends with those same outlets? Check out Agricultural Everyday on Facebook. Check out The Beef Ambassador blog or Midwestern Gold. Follow @agchick on Twitter. Encourage your friends, neighbors, and acquaintances to do the same.
Start talking about agriculture. Let’s make the awesome job that farmers are doing the next national headline.
ICGA/ICMB Field Services Director