Farmers and “agvocates” from around the country met in Chicago recently to fine tune their social media skills.
As a board member on the AgChat Foundation, I was so impressed to see the instant camaraderie amongst the group as we clearly had some things in common: a love for American agriculture and a willingness to engage non-farmers on issues.
I was one of the speakers at the conference and I focused on basic communication skills. Don’t let the “social media” part of social media get in the way. I’m talking about moving the coffee shop to your laptop. Here are some of my tips and tricks regarding communication that I sent home with the more than 50 attendees:
If we were to summarize what non-farmers are saying to us, it is this:
• I don’t know much about what you do.
• You do something very important to me.
• You raise the food my family eats.
• The most important thing to me is protecting my family and ensuring their health.
• I know you work hard.
• I want to trust you.
• But I’m concerned based on what I see and hear.
• Give me reasons to trust you.
Tap into the Emotions that drive trust: Authenticity (openness, transparency, the “truth”) Shared Values (“you” care about what “I” care about; Protecting me, my family, and my world) Responsibility
Engage in a dialogue, not a monologue
3 F’s: Feel, Felt, Found
• I appreciate the way you Feel
• Others have Felt the same way
• Here’s what I’ve Found
Squint With Your Ears!
• Know why you are listening
• Focus on content and the non-verbal messages
• Organize what you are hearing through observation, reflective listening and note taking
• Give your attention; if you cannot, say so
• Avoid giving advice, moralizing, predicting the future
• Avoid interrupting
• Listen with your heart as well as your head
Watch this video to get a flavor for what brought the group together.
ICGA/ICMB Communications Director