There's been a lot of information about High Fructose Corn Syrup floating around the Illinois Corn office this week. First, the news that in the wake of declining sales, Sierra Mist and 7-Up are both heading the "natural" direction of eliminating HFCS and replacing with sugar cane sugar. As the new "Friend a Farmer" Facebook fan page points out, since when isn't corn natural?
Today, news that the Corn Refiners Association has petitioned the Food and Drug Administration to allow manufacturers the option of using the term "corn sugar" instead of High Fructose Corn Syrup. The Corn Refiners argue that a consumer poll showed that many consumers believe HFCS to be higher in fructose, which isn't the truth, thus, the name is misleading. This will be an interesting story to follow.
But we can finalize the HFCS news with two great videos that set the record straight. One of our own Illinois Corn Directors, Len Corzine, volunteered his corn field for the set, even allowing videographers to direct the plowing of a section of the field. What dedication!
Think about sharing this video with your friends and neighbors, on Facebook, and through email. People need to understand that corn sugar is really no different than table sugar.
If you don't tell them that truth, others are going to tell them something drastically different.
ICGA/ICMB Communications Assistant